Phil, our Founder and CEO, suggested thinking about what these words really meant in a practical sense and how we could translate them into language we can all relate to. So, we sat down together and created the following core values and behaviours that define what DICE stands for as a company.
We have each other’s back
- We give each other the freedom to call out politics, challenge authority and experiment
- We are inclusive
- We show gratitude
- We listen actively
- We are there when our colleagues need us
- We support each other’s passions
We are actively responsible
- We ask ‘how can I help to solve this?’
rather than ‘why did they get it wrong?’
- We are all empowered to call out problems
- We fix problems as they occur, not later
- We are actively anti-racist
- We communicate our mistakes in order to learn from them
- We show respect for other people’s time
- We prioritise the mission above personal or team goals
If we say it, we do it
- Nothing is impossible
- We don’t let our teammates down
- We maintain focus
- Great ideas are only valuable if they’re well executed
- But remember: not everything will work (and that’s OK)
As well as these three core values, we codified something else that has always guided what we do as a company. It’s a phrase that you’ll hear repeated more than any other at DICE, and so we defined this as our Golden Rule.
Our only customer is the fan.
Now, this isn’t intended to be literal. We work with artists, venue owners, promoters and festivals, and we’re trying to make the industry better for all of us. But at the heart of everything we do, and everything our partners do, is the fan – and no matter what we’re working on, it always, always has to be for their benefit.
The road ahead is littered with challenges, and navigating them will require constant commitment. We’ve made mistakes and we’re bound to make more. But knowing that we’re working together, with a shared set of values that we can truly believe in, makes those challenges seem less challenging. Who knows – maybe tackling them could even be fun.